Luxury travel to Jeonju made for you

South Korea

"Eat once in Jeonju, and you'll be spoiled for life"

Surrounded by South Korea’s fields in the heart of North Jeolla Province, Jeonju is a relatively small city renowned across the country for its food, historic centre and festivals.

While much of the city is a modern sprawl, albeit one where green hills and rice paddies are never too far away, almost all of Jeonju’s attractions can be found in its Hanok Village. This a neighbourhood of some 800 traditional wood-framed houses which line a maze of cobbled streets. One of the largest such areas in Korea, and feels like a step back in time after the neon and glass of Seoul. Some are still private homes, but many are now guesthouses, artisan workshops, tea houses, small museums and restaurants.

And food is the primary reason Jeonju is so loved by Koreans. Just a day wandering between food stalls will tell you why it has been designated a UNESCO City of Gastronomy. It is most famous as being the home of bibimbap (a much-loved bowl of a bowl of warm white rice topped with sautéed vegetables, chili pepper paste, fermented soybean paste and a raw egg). Almost everything you’ll get to sample while exploring the region, from dumplings and pancakes to makgeolli rice spirit and tea once reserved for kings, is to be savoured.

Why book with Jacada?

Personalised design

We’ll plan your trip around your specific interests, tastes and preferences, providing helpful tips and honest advice based on first-hand knowledge of the destination.
Authentic experiences

Our expert guides and brilliant travel concierges are hand-picked to provide a genuine experience, bringing your destination to life with care and passion.
Responsible travel

Our luxury trips are designed with responsible travel principles that prioritise travel experiences that are both good for you and good for the planet.

Ready to plan your adventure?

Whatever you want from your Jeonju adventure, our team of expert travel designers are ready to help.

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“We enjoyed our first trip with Jacada…”

We enjoyed our first trip with Jacada and it surely won't be our last! Every detail and moment of our trip was perfectly planned. We were met every step of the way with courteous and knowledgeable drivers and guides. We really appreciated the local guides and the commitment they had to make every day special. Thank you Jacada for the…

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“heavenly honeymoon”

My wife and I used Jacada to plan our honeymoon to French Polynesia. Working with the Jacada team was fantastic and effortless. Every question was quickly answered. Every hiccup was quickly addressed. We felt like we were in the hands of experts who are equally passionate about travel, and who were committed to helping us have the trip of a…

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We enjoy traveling and we have used Jacada Travel for some wonderful trips over several years. We have never been disappointed. In 2024 we took a Safari in Botswana Africa and walked with the gorillas in Rwanda planned by Jacada and the itinerary was amazing. In 2025 we had planned a trip to Antartica ( with another company ) but…

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“Communication and organization were…”

Communication and organization were excellent. The Jacada team was helpful and genuinely interested in our experience. The guides were personable, knowledgeable, and clearly enjoy their work. Vehicles were spotless, timely, and coordinators managed our every need brilliantly. I will recommend Jacada to friends and family. The only way to travel!

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We had a wonderful trip planned through Jacada. We enjoyed the venues and the excursions. This is a beautiful place we'd recommend to anyone who wants to go on a new adventure.

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