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The skyline of Sao Paulo with the tops of its tall buildings bathed in bright sunlight.

Luxury São Paulo Tours made for you

Centre of modern Brazilian culture

Explore the vibrant cultural scene of São Paulo

A city of over 20 million residents, São Paulo is the self-appointed heart of modern Brazilian culture, offering some of the best in cutting edge music, fashion, restaurants and nightlife. The city’s rich history of immigration
provides a cosmopolitan, international edge. Its residents are incredibly proud, referring to themselves as Paulistanos, and despite the city’s giant size and often hectic traffic, they’ll always be able to find a quiet street, a trendy underground bar or a vibrant art-house cinema. And when it comes to dining out, São Paulo is an exciting destination, with everything from small cafes offering tasty light bites, to top Brazilian chefs plating exquisite local and international cuisine.

Given its size it’s important to be in the right place and know the right people on your luxury vacation to São Paulo, that’s why Jacada have selected the best located hotels to choose from and can arrange a number of excellent guides of the city so that you might find the very best it has to offer from a resident Paulista, including the opportunity to enjoy some truly memorable Brazilian cultural experiences.

Much of the action here can be found around Avenida Paulista, the primary financial and cultural centre of the city, lined with shops and restaurants, as well as the fantastic art museum, MASP. There are numerous other art museums which help to highlight the city’s burgeoning scene, as well as some striking street art, while grand landmarks, intriguing museums and inviting parks should also adorn your itinerary.

Get a taste of São Paulo’s creative pulse as you explore Vila Madalena and Liberdade. In Vila Madalena, you’ll discover vibrant street art and trendy boutiques on cobblestone streets. Liberdade, the city’s vibrant Japanese district, treats you to a sensory feast of aromatic street food, intricate architecture and enticing markets.

  • Sao Paulo building at dusk.
  • Fruit stacked at a stall in Mercado Municipal market in Sao Paulo, Brazil
  • A view of Sao Paulo's skyline in Brazil.
  • A building in Sao Paulo bathed in golden light.
  • A statue with a cathedral in the background in Sao Paulo in Brazil.
  • Different building styles in Sao Paulo with trees between them.
  • A sweeping concrete building form in Sao Paulo, Brazil.
  • Waterlilies on a pond in a park in Brazil's Sao Paulo.

From our experts

Experiences picked by our São Paulo specialists

Eat your way through São Paulo

Head out on a tour that combines the beauty of some of the city sights with traditional dishes and flavours, including the classic mortadella sandwich, caipirinhas and coffees

Visit the city's museums on a tailored gallery tour

The city boasts hundreds of museums and art galleries with exhibitions and celebrations year-round, go on a personalised tour that suits your interests

Paint a wall in Beco do Batman

Meet up with a professional graffiti artist and apply your learning to a wall in or around São Paulo’s famous Beco do Batman

Taste wines at São Roque's Wine Museum

Head to the nearby São Roque to visit a winey, a Wine Museum and enjoy tasting sessions. You’ll learn about the region and how to recognise the nuances of wine, its characteristics, aromas and flavours

A word from one of our experts

São Paulo offers you an enticing mix of world-class gastronomy, cutting-edge art, and exclusive shopping experiences. Here, luxury seamlessly blends with authentic Brazilian culture, promising an unforgettable stay.

Demi Roberts Senior Travel Designer

Luxury accommodation in Sao Paulo

There are many incredible places to stay in Sao Paulo. Here are some of our favourites, handpicked by our travel designers:

Why book with Jacada?

  • Personalised design

    We’ll plan your trip around your specific interests, tastes and preferences, providing helpful tips and honest advice based on first-hand knowledge of the destination.

  • Authentic experiences

    Our expert guides and brilliant travel concierges are hand-picked to provide a genuine experience, bringing your destination to life with care and passion.

  • Responsible travel

    Our luxury trips are designed with responsible travel principles that prioritise travel experiences that are both good for you and good for the planet.

Trip Inspiration

Get inspired with our Sao Paulo example trips and then get in touch to plan your own adventure

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Natural Wonders of Brazil

Explore Brazil’s wild side on this two-week itinerary through some of the country’s most captivating landscapes. Wonder comes easily here. Stand in awe of the…

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Ready to plan your adventure?

Whatever you want from your Sao Paulo adventure, our team of expert travel designers are ready to help.

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Discover more of Brazil

Meet your Latin America team

When to visit

Brazil’s summer is from December to March, and the country experiences winter from June to September. It can get very hot and humid during the summer, making the slightly cooler shoulder seasons great for travelling. The Amazon is humid all year round. Carnival is a great time to visit Rio, but you must book well in advance.

Iguassu Falls

Year Round

Wildlife

June–October

Beaches

December–March

When Is the Best Time to Visit Brazil?

Brazil Travel Guides

Plan your trip to Sao Paulo

Whatever you want from your adventure in Sao Paulo, our team of expert travel designers are ready to help.

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We enjoyed our first trip with Jacada and it surely won't be our last! Every detail and moment of our trip was perfectly planned. We were met every step of the way with courteous and knowledgeable drivers and guides. We really appreciated the local guides and the commitment they had to make every day special. Thank you Jacada for the…

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My wife and I used Jacada to plan our honeymoon to French Polynesia. Working with the Jacada team was fantastic and effortless. Every question was quickly answered. Every hiccup was quickly addressed. We felt like we were in the hands of experts who are equally passionate about travel, and who were committed to helping us have the trip of a…

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We enjoy traveling and we have used Jacada Travel for some wonderful trips over several years. We have never been disappointed. In 2024 we took a Safari in Botswana Africa and walked with the gorillas in Rwanda planned by Jacada and the itinerary was amazing. In 2025 we had planned a trip to Antartica ( with another company ) but…

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Communication and organization were excellent. The Jacada team was helpful and genuinely interested in our experience. The guides were personable, knowledgeable, and clearly enjoy their work. Vehicles were spotless, timely, and coordinators managed our every need brilliantly. I will recommend Jacada to friends and family. The only way to travel!

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Your trip, your story

We craft trips deeply personal, delightfully surprising and entirely one of a kind. Every Jacada journey begins in conversation with a travel designer, a specialist in their destination of expertise. Behind each journey is a wealth of insight, gathered over years of on-the-ground exploration.

Once you’re booked, you’ll meet your concierge. Based in the region you’re visiting, they’ll take care of all the details so your mind is at rest. They make the trip truly special – and truly yours.

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